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The Lemrock Pixel shows which Lemrock ads lead to sales on your site, so Lemrock can report your results and deliver more toward buyers.

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Before you start

  • Your pixel ID. It looks like lr_px_ followed by 22 characters. Your Lemrock contact gives it to you.

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The four events

Lemrock tracks four events. Send all four. All four take the same fields: the amount, the currency and the items involved. Send them whenever you have them. See Event fields.

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Choose your method

Google Tag Manager

No code: configuration in GTM only.

Shopify

One snippet pasted in your Shopify admin.

Script

Code in your site.
You can mix GTM and script, for example loading the pixel with GTM and reporting an event from your code, but report each event one way only. Alongside any method, your backend can also send orders through the server API.