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This page is for:
  • advertisers whose site tags or ad links are managed by a third-party partner: agency, affiliate platform, tracking or redirect tool;
  • third-party partners that manage these tags or links on behalf of their advertisers.
The Lemrock Pixel works under two conditions:
  1. The pixel is installed on the advertiser’s site, whatever tool loads it.
  2. The lrclid parameter reaches the advertiser’s site. Every click on a Lemrock ad adds ?lrclid=lr_clk_... to the link. This is what ties an order to a click: if a redirect drops it, the order is not attributed.
Each advertiser has its own pixel ID, from your Lemrock contact. A partner managing several advertisers sends Lemrock the list to get one ID per advertiser.

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1. Install the pixel

In every case:
  • Load the pixel on every page, not only on the order confirmation. It records the click as soon as the visitor lands.
  • Fire it only after marketing consent.
  • Send amounts as whole cents: 2599 for €25.99. If your tool provides euros, multiply by 100 and round.

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2. Check that lrclid reaches the site

  1. Take the tracking link used for Lemrock campaigns and add &lrclid=lr_clk_0000000000000000000000 at the end (?lrclid=... if it has no ? yet).
  2. Open it in your browser.
  3. On the site page you land on, check that the URL still contains lrclid=lr_clk_0000000000000000000000.
If the parameter is gone, the partner must configure its redirects to keep URL parameters, or at least lrclid. Without it, no order can be attributed. If that is not possible, contact Lemrock. Hashed user data (email, phone) complements lrclid, for example to recognize a buyer who orders from another device. It does not replace it.

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3. Check your setup

Same as any other method: see Check your setup.