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Lemrock integrates with Criteo Delivery API to fetch and display sponsored products in the chatbot.

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Required Configuration

Configure in Lemrock:
  • Criteo partner ID (criteo-partner-id)
  • Region for Delivery API (eu, us, or as)
  • Page IDs configured by your Criteo TAM (e.g., viewSearchResult_API_desktop)

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Request Inputs

Lemrock calls the Delivery API server-side with:
  • Page type (search, category, PDP)
  • Keywords or category (for search/browse pages)
  • Visitor/user IDs (anonymized visitor ID, optional customer ID)
  • Optional organic items (SKU list for dedup/reporting)
Example call (search): 
GET https://d.us.criteo.com/delivery/retailmedia
  ?criteo-partner-id=12345
  &environment=p
  &retailer-visitor-id=<anonymized-visitor-id>
  &customer-id=<optional-retailer-user-id>
  &page-id=viewSearchResult_API_desktop
  &event-type=viewSearchResult
  &keywords=wireless%20headphones
  &item=SKU123|SKU456|SKU789
References: Delivery API endpoints | Search page parameters

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Returned Data

Criteo returns: 
{
  "status": "OK",
  "placements": [
    {
      "viewSearchResult_API_desktop": [
        {
          "format": "sponsored_products",
          "products": [
            {
              "ProductId": "SKU123",
              "OnLoadBeacon": "//b.us5.us.criteo.com/rm?...",
              "OnClickBeacon": "//b.us5.us.criteo.com/rm?...",
              "OnViewBeacon": "//b.us5.us.criteo.com/rm?..."
            }
          ],
          "rendering": ""
        }
      ]
    }
  ]
}
Lemrock maps ProductId to your catalog SKU and displays sponsored products in the chatbot. References: Delivery API response structure