Destination URL
Required Headers
Webhook Configuration
Configure your CDP platform to send POST requests to the endpoint above when segment memberships change.Payload Format
Identity Keys
Include at least one identifier per customer:customer_id- Your internal customer IDemail_sha256- SHA-256 hash of lowercase trimmed email (hex format)
Response
Identity Rules
| Field | Type | Notes |
|---|---|---|
customer_id | string | Stable retailer customer ID (primary key) |
email_sha256 | string | Lowercase email → SHA-256 → hex |
segments[] | array<string> | Segment IDs or names |
attributes | object | Optional custom attributes |
email_sha256= SHA-256 of lowercase trimmed email, hex- Use
customer_idas primary key when available attributesobject can contain any custom fields relevant to your use case

